Case Study

Promotional Event

cas pratique : promotion événementielle

Who ?

An exhibition center in Lyon regularly organises events with regional outreach. 

What ?

To promote a video game convention, the exhibition center wants to deliver an impactful digital communication targeting millenials and gamers. 

How ?

How ? By targeting Lyon and surrounding areas in a 150km perimeter,  AdNatus drives ticket sales by offering a complete digital communication strategy.

AdNatus activates a combination of promotional events on the following media supports :

  • Facebook, Instagram, Snapchat,
  • Digital radio,
  • Specific gaming websites with a mostly masculine target audience. 

The digital strategy is activated in several phases: teasers,  pre-sales and promotions before the event date.

Results ?

increased traffic in-store

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