An exhibition center in Lyon regularly organises events with regional outreach.
To promote a video game convention, the exhibition center wants to deliver an impactful digital communication targeting millenials and gamers.
How ? By targeting Lyon and surrounding areas in a 150km perimeter, AdNatus drives ticket sales by offering a complete digital communication strategy.
AdNatus activates a combination of promotional events on the following media supports :
- Facebook, Instagram, Snapchat,
- Digital radio,
- Specific gaming websites with a mostly masculine target audience.
The digital strategy is activated in several phases: teasers, pre-sales and promotions before the event date.