A hardware store located in Saint Julien en Genevois in France with both French and Swiss customers due to its proximity with the Swiss border.
The store would like to promote its Spring barbecue promotion to “do-it-yourself” enthusiasts that are relevant to their target audience.
By targeting the French and Swiss border area within a 40km radius, the store promotes a springtime promotion during the months of April, May and June with up to -40% discounts.
AdNatus activates a combinaison of promotional formats on the following media supports :
- Facebook and Instagram,
- Native formats.
In addition, the Waze application is activated in order to attract motorists nearing the border.
By targeting residential areas in the region, the campaign reaches house owners with gardens who are a relevant target audience for the stores sales promotion.